The Guitar Hero 'bike' video is featured in this, which was done by agency Droga5 as a viral video. There's a running debate over authenticity, as not only the origins of the video become a topic, but also seeding practices are now commonly known. That awareness is often reflected in comments like the one that appeared on the GH vid: "What's up, viral marketing douchebags?"

Not your typical campaigns, these are good examples of distinct approaches to marketing. I only wish they included slides or case studies, as its pretty difficult to ascertain what these were about at the consumer level.

A good article on how tough this business can be, irregardless of success. One note regarding how Office Max is evaluating the 'Elf' series: OfficeMax plans to measure the success of this year's promotion based on brand metrics. Last year, according to the company, 40 percent of those who created elves associated the experience with OfficeMax. Over 30 percent said it made them more likely to shop there.

This is a VERY racy video Diesel did for their upcoming, big Dirty 30 world-wide party. The agency that created it is Viral Factory, I'm assuming it was just meant to go viral.

Odd story about a 2002 article in the NY Times' online archives that reported United Airline's bankruptcy filing. The Tribune states a single visit pushed the article into Google's automated search agent, which then pushed it to Google News, where it spread like wild fire. The result? UALs stock plunged about 75% in 15 minutes.

There's an odd little spat going on between Google and the NY Times about responsibility. What I don't get is how a single visit pushed the article into Google News.

Sounds like an SEO manager's wet dream.