Motion artwork video from visual artist Takuya Hosogane. There isn't much info here or on his site about the methodology, so I'm assuming it's all directly his design work, and not generated algorithmically through the sounds.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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Is YouTube About to Jump into Online Gaming?
http://m.mashable.com
YouTube entering the gaming business? Interesting patent application reported on Mashable. Some YouTube videos have previously explored the idea of using video annotations to create a quizz-like game that moves you along a path based on your selections. Given YTs sustained grip on our online video consumption, this will be interesting to watch.
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Category: Technology Tags:
Google Chrome promotional videos
http://www.youtube.com
Fantastic video component of the Chrome campaign. It's great to see Google moving away from their a little too homespun Wave video approach, and doing something truly artistic
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Google Dominates the Viral Video Chart
http://adage.com
Interesting to see Google's lo-fi videos doing so well against such other highly crafted pieces with comparatively astronomical production values. Probably more a testament to Google as a brand than Google as viral video maker.
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Creating and Using Web Video Never Easier | Small Business Marketing Blog from Duct Tape Marketing
http://www.ducttapemarketing.com
A good overview of video making tips and tools, especially targeted for small businesses. This is for the brand that needs video, but doesn't have a large production budget.
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YouTube screen takeover video spot
http://www.youtube.com
We've seen things like this before, by my guess is, there will be more to come, as advertisers look for some way to stand out. The production value is very good ... this definitely didn't feel like an online streaming video spot.
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YouTube Bets on Skippable Pre-Roll Ads
Category: Technology Tags:
DuPont's Social Media Campaign Goes Up in Flames
http://adage.com
Interesting social media strategy from Dupont. They dug into their product testing archives and launched the videos through Amanda Congdon and other video sites. It's interesting because their targeting consumers rather than BtoB based on their belief that "Companies don't buy products...people do". It would be interesting to see the brand awareness lift of Dupont following this campaign.
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Category: Campaigns Tags:
In the Future Television Programming Will Require Better Discovery
http://alexcalic.com
An interesting look at the latest efforts by various content distributors to move into the non-linear, on-demand viewing world. The challenge is sorting and categorizing all the content, with two approaches taking shape. Basic filters, like titles, tags, favorites, etc, and recommendation engines. The winner will probably be a combination of both, and the player most poised to win at this point is Netflix, with a combination of distribution partnerships, a large subscriber base, and a strong recommendation engine.
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This is what Seinfeld thinks about Blackberries and Iphones
Category: Culture Tags: