If I owned Twitter, I'd be far more interested in the overall usage stats than just uniques. I understand the importance of uniques for overall growth, but reading most of the complaints, it's not that the service offers no value, but rather it's the perceived lack of filtering. People will eventually figure out lists, and other ways of filtering the data. And Twitter's open source approach should continue to ensure that a very large community of developers and entrepreneurs will continue to find new ways of expanding Twitter's utility.

This is a marketing event that, everytime someone signs up, they Tweet the person's company and title as attending. Interesting tactic for generating buzz in search due to what are probably relatively popular search topics, although possibly revealing public info the indviduals might not want to send out?

[✔] Violently hurl 7-foot noble fir tree from suburban 3rd-story window. Lights and all. Fuck you, Life List.

The greatest single list of Twitter stuff I've ever had the pleasure to come across. It starts with a list of tools and apps built around the open API. Then expands to include guides and articles. More than anything this showcases the power of open systems and the impact of letting droves of people inside the usually guarded walls of tech to help you figure out how best to build and market your product. It's crowdsourcing at its best.

I, like many others, have noticed a lot more Google Alerts search traffic. And much of it is from Twitter activity. This could certainly explain that. It could also be pushing up posters who happen to use a common Google search term. I can't imagine this will last long. Way to easy for brands to drop the Twitter bomb. And you know they will. In fact, I'm sure the marketer behind the shaking belly ads is at work on that right now.