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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.

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trends

1

Top 10 Internet Marketing Strategies of 2009

http://www.marketingvox.com

What I like in this article is how they emphasize the mediums that establish credibility. This is a principle concept that's coming up a lot in branding. And whether they refer to it as credibility, authenticity, or being genuine, it's the same principle. You can just shout messages at people the way you once could. They mention these trends were big in 2009, and should be for 2010 as well. I'd say they can extend it out a lot longer than that for many of these mediums.

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MemeRunner's picture
Created by MemeRunner Created 14 weeks 1 day ago – Made popular 14 weeks 1 day ago
Category: Research   Tags:
2

Microsoft to Include Video Ads in Loading Screens? | Real Talk From The HipHopGamer

http://www.hiphopgamershow.com

Story about the recent Microsoft Presentation at the UpFronts.

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nematoadjr's picture
Created by nematoadjr Created 18 weeks 1 day ago – Made popular 18 weeks 1 day ago
Category: Research   Tags:
1

The future of business is in ecosystems BuzzMachine

http://www.buzzmachine.com

Fantastic story from Jeff Jarvis (What Would Google Do?) on how the future ecosystems of business, and why today's entrepreneurs are so different in mindset from their predecessors. In particular, the idea that Rupert Murdoch is running a media empire and doesn't use the Internet is remarkable. Seems like lighting a cigarette in a dynamite warehouse, but if he thinks it's working for him ...

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MemeRunner's picture
Created by MemeRunner Created 18 weeks 3 days ago – Made popular 18 weeks 3 days ago
Category: Research   Tags:
2

A List Apart: Articles: The Myth of Usability Testing

http://www.alistapart.com

Really great overview on the foibles of user testing. I think it goes to show that you can do good user testing without all the infrastructure you just have to be intelligent about it.

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nematoadjr's picture
Created by nematoadjr Created 20 weeks 4 days ago – Made popular 20 weeks 4 days ago
Category: Industry   Tags:
1

Infinity Ward: %u2018Devs should do the marketing%u2019 | Games Industry | MCV

http://www.mcvuk.com

Interesting take from Infinity Ward makers of COD 4, on how developers need to jump in on social marketing. Interesting too because earlier this week there was a huge blow up over a controversial decision by them to not support gamers hosting their own servers.

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nematoadjr's picture
Created by nematoadjr Created 20 weeks 4 days ago – Made popular 20 weeks 4 days ago
Category: Industry   Tags:
2

5 Must Read Social Media Marketing Studies

http://www.socialmediaexaminer.com

Great recap of some really useful hard info on Social media. I particularly like the one on blogs being the most influential.

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nematoadjr's picture
Created by nematoadjr Created 20 weeks 5 days ago – Made popular 20 weeks 5 days ago
Category: Industry   Tags:
2

October 2009 Trend Briefing covering "NOWISM"

http://www.trendwatching.com

We are entering the age of nowism and this study is from trendwatching. Definition being...*“Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

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sparksideas's picture
Created by sparksideas Created 21 weeks 1 day ago – Made popular 21 weeks 1 day ago
Category: Culture   Tags:
2

how 20 different business use twitter

http://images.businessweek.com

good summary of how different companies have embraced twitter, horrible slideshow presentation.

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nematoadjr's picture
Created by nematoadjr Created 21 weeks 2 days ago – Made popular 21 weeks 2 days ago
Category: Culture   Tags:
1

Pew Internet Reports Future of the Internet III - Selected quotes

http://www.pewinternet.org

Great quotes from the Pew Report on the Future of the Internet

“We will enter a time of mutually assured humiliation; we all live in glass houses." - Jeff Jarvis

“Gen Y has a new notion of privacy. The old ‘never trust anyone over 30’ will turn into ‘never trust anyone who doesn't have embarrassing stuff online.’” —Jerry Michalski, founder and president of Sociate

Two of my favorites.

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nematoadjr's picture
Created by nematoadjr Created 22 weeks 3 days ago – Made popular 22 weeks 3 days ago
Category: Culture   Tags:
1

Demi versus Perez? See Twitter -- latimes.com

http://www.latimes.com

More on the debate over whether or not Twitter is the cat's pajamas or just a place to be catty.

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nematoadjr's picture
Created by nematoadjr Created 22 weeks 5 days ago – Made popular 22 weeks 5 days ago
Category: Culture   Tags: