What I like in this article is how they emphasize the mediums that establish credibility. This is a principle concept that's coming up a lot in branding. And whether they refer to it as credibility, authenticity, or being genuine, it's the same principle. You can just shout messages at people the way you once could. They mention these trends were big in 2009, and should be for 2010 as well. I'd say they can extend it out a lot longer than that for many of these mediums.

Fantastic story from Jeff Jarvis (What Would Google Do?) on how the future ecosystems of business, and why today's entrepreneurs are so different in mindset from their predecessors. In particular, the idea that Rupert Murdoch is running a media empire and doesn't use the Internet is remarkable. Seems like lighting a cigarette in a dynamite warehouse, but if he thinks it's working for him ...

Interesting take from Infinity Ward makers of COD 4, on how developers need to jump in on social marketing. Interesting too because earlier this week there was a huge blow up over a controversial decision by them to not support gamers hosting their own servers.

We are entering the age of nowism and this study is from trendwatching. Definition being...*“Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

Great quotes from the Pew Report on the Future of the Internet

“We will enter a time of mutually assured humiliation; we all live in glass houses." - Jeff Jarvis

“Gen Y has a new notion of privacy. The old ‘never trust anyone over 30’ will turn into ‘never trust anyone who doesn't have embarrassing stuff online.’” —Jerry Michalski, founder and president of Sociate

Two of my favorites.