Sweeping article on major upcoming trends. A lot of this is well-known, but put together it forms a good reminder that change is going to happen, no matter what the economic conditions. And possibly happen even faster because of it (landline use dropping, competitive shopping, etc)

I found this right on. People will essentially be looking for something a little more relevant to their lives. I think the key here can be summarized in one word: Value. What value is any campaign providing for whoever is the target?

Love this pithy blurb. Essentially, if you see what's selling, the entertainment market MUST be good.

* 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.

* “Spectator” rates jumped from 48 percent to 69 percent. Likewise, those identifying themselves as “critics” increased from 25 percent to 37 percent.

* blogging grew just 10 percent, well behind the 39 percent growth in starting a social network profile. Still, blogs remain a highly popular form of social media: 48 percent of respondents said they have read one, a nearly 50 percent increase from 2007.

I have no idea how this relates to anything Creativing is about, or online marketing, or digital culture. Don't care.