The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and Applications that you currently manage. For example, if you are a friend of mine, an advertisement for Basement would say “Jen is a fan” at the bottom of the ad. The result is that advertisers will be able to more effectively monitor conversion rates on the “friend of connections” ads, something they weren’t previously able to accomplish.

Interesting channel over at YouTube. Their channel strategy is clearly a run at TV networks, and an interesting approach given that these channels are very subject-driven. Much more vertical than what we currently think of TV channels.

Quantcast launches Quantcast Marketer - "We find the other 3 million or 5 million or 10 million people on the Internet who look like, or act like the 50,000 people who took an action on the marketers' site, and help a marketer figure out how they can be reached."

To do this, Quantcast Marketer essentially develops a pseudo profile of the marketer's or brand's online user base, and matches it with other comparable demographic, psychographic, lifestyle, income or purchase data that creates a much larger base of consumers from the broader Internet population.

First behavioral targeting and now weather targeting. The best way to reach the consumer is knowing exactly what type of environment they're in.

Great writer for AdAge, and host of On The Media, gives example upon example for how interest and purchase correlations make no sense, except to increase sales and market efficiencies.