In this case, HD basically means you can zoom in. It sounds interesting, and certainly has potential. The possible issue I see is how people understand that it's 'HD', when the HD component isn't readily visible. It's the same issue expandables run into. You pay a lot of rich media serving and only a sliver of the viewers ever experience the rich part. It's going to be running on AOL from May through October. Finally, a reason to go to AOL.com.