Nice article on the social media numbers comparing B2B to B2C
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The Business of Social Media: B2B and B2C Engagement by the Numbers
http://www.socialmediatoday.com
Category: Research Tags:
The Journalist's Guide to Maximizing Personal Social Media ROI
http://mashable.com
Interesting view of how journalists are mapping out their social media workflow.
Read more »Category: Industry Tags:
LinkedIn Finally Opens Platform; TweetDeck to Launch LinkedIn Support
http://mashable.com
LinkedIn launched LinkedIn Platform today which opens up outside applications to use LinkedIn’s data. Also, TweetDeck will be launching LinkedIn integration this week. This is a move that opens up a lot of areas for business to business targeting.
Read more »Category: Technology Tags:
Luxury Brands Are No Longer Wary of the Web
http://www.nytimes.com
Luxury brands have relied on print for a long time but are now seeing the value of online. Net-à-Porter and theOutnet.com (owned by Net-à-Porter) have been successful with their online storefronts and others are falling in line. Burberry has been known for their trench coat and for the promotion of it, they did a campaign around "Art of the Trench". It's hard to find on their site but it's also promoted on their Facebook page that has 700K fans. http://www.facebook.com/burberry.
Read more »Category: Campaigns Tags:
LinkedIn Is Getting a Redesign [Pics]
http://mashable.com
You’ll notice immediately that the emphasis is on the top navigation, that the main content has been pushed to the left hand side of the screen, and that each of the top menu items have a deeper web of subcategories under them (just look at the options under “Groups” as an example).
Read more »Category: Industry Tags:
Chick-fil-A's Cows Graze on Social Media
http://www.clickz.com
The chain is now capitalizing on social media through one of their fans that built their initial fan following. The brand found that the cows had a major part in their brand identity and they've launched several promotions around the cows (i.e. cow appreciation day). They've got 1.2 Million fans now.
Read more »Category: Campaigns Tags:
CoTweet%u2122 - How business does Twitter
http://cotweet.com
Interesting app, a very brand focused twitter client. Uses the workflows that a company needs.
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Category: Technology Tags:
How To Market To The Digital Mom
http://www.mediapost.com
Great breakdown on how to connect with moms in social media. Moms are natural conversationalists and they like to share info about products and experiences that have helped them. Proven ways that brands have leveraged mom WOM is through gatherings at regional events, private panels, and engaging moms online to enable them to take it offline.
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Social Media Moms: A Worthwhile Investment
http://www.mediapost.com
This is a perspective from mom bloggers and how they are working with brands. Many moms who entered the social space for personal reasons now stay for professional ones. As they take their social media careers to the next level they understand what's needed for branding and relationship efforts.
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Tobold's MMORPG Blog: Facebook games: Scam or useful tool?
http://tobolds.blogspot.com
Good hardcore gamer take on what's going on with facebook games. Really good insights. The one thing that strikes me about Facebook games is that they are SOOO formulaic makes you wonder what would happen if someone broke the formula?
Read more »Category: Culture Tags: