HUGE LINK ROUNDUP of social media campaigns tricks things to do and not do, essentially just about everything that's going on.
Read more »100 Resources to Boost Your Social Media Savvy in 2009: Top Tips & Advice from the Experts

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Why basic reputation management isn't enough
Good article on social media management and monitoring.
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Agency discovers benefits of using Twitter as a focus group
This article positions twitter as a way to test banner concepts, but this is no different than what we can do with The Conversationer. Yes...a little self promo but the great thing about The Conversationer is that we can monitor conversations around various aspects of a brand including campaigns, and the consumer's relationship to a brand.
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Steve Rubel on how blogs are changing the face of PR
Great article on transparency and best practices for brands developing relationships with communities. Although the article is also communicating Edelman's failures with the Wal-Mart Across America campaign that wasn't transparent, Steve Rubel makes a lot of good points. "When a company can determine what it wants -- and that overlaps with what a consumer wants -- and you participate in a meaningful way in a social network to make that happen, I think that's very credible..."
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The Social Media Guru Curve
David Armano's take on the social media guru curve. Curious to get your take.
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Advertising - Broadway's Marketing Turns Interactive
Interesting to see how Broadway shows are using social media to market themselves. Potentially another area that we can address with our studio clients.
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Despite Debate, Brands Find Value on Twitter
Interesting debate on how brands are using twitter. The important thing is that brands must maintain the conversation if they are going to participate.
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Kmart Enlists Bloggers For Social Net Campaign
Interesting that Kmart gave $500 to 6 influentials and asked them to shop and blog about their experience. All transparent. Even more interesting to see how they are measuring the social media scores. Check it out.
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Propane Launches Innovative Social Media Campaign to Promote Macy%u2019s American Rag

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Sometrics Combines Development, Analytics, and Ads for Social Apps
Sometrics has a partnership with Zembly, a platform for developers of social media apps. The partnership integrates Sometrics within the Zembly environment, allowing developers to analyze their traffic, demographics, and user actions from the same place they build their applications. Currently, Zembly provides tools for building apps for Facebook, Meebo, OpenSocial, iPhone and Google Gadgets.
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- Agency discovers benefits of using Twitter as a focus group
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- 100 Resources to Boost Your Social Media Savvy in 2009: Top Tips & Advice from the Experts
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