Good article on social media management and monitoring.

Great article on transparency and best practices for brands developing relationships with communities. Although the article is also communicating Edelman's failures with the Wal-Mart Across America campaign that wasn't transparent, Steve Rubel makes a lot of good points. "When a company can determine what it wants -- and that overlaps with what a consumer wants -- and you participate in a meaningful way in a social network to make that happen, I think that's very credible..."

Interesting to see how Broadway shows are using social media to market themselves. Potentially another area that we can address with our studio clients.

Interesting that Kmart gave $500 to 6 influentials and asked them to shop and blog about their experience. All transparent. Even more interesting to see how they are measuring the social media scores. Check it out.

Sometrics has a partnership with Zembly, a platform for developers of social media apps. The partnership integrates Sometrics within the Zembly environment, allowing developers to analyze their traffic, demographics, and user actions from the same place they build their applications. Currently, Zembly provides tools for building apps for Facebook, Meebo, OpenSocial, iPhone and Google Gadgets.