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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.

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social_media

1

The Business of Social Media: B2B and B2C Engagement by the Numbers

http://www.socialmediatoday.com

Nice article on the social media numbers comparing B2B to B2C

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sparksideas's picture
Created by sparksideas Created 9 weeks 2 days ago – Made popular 9 weeks 2 days ago
Category: Research   Tags:
2

The Journalist's Guide to Maximizing Personal Social Media ROI

http://mashable.com

Interesting view of how journalists are mapping out their social media workflow.

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sparksideas's picture
Created by sparksideas Created 15 weeks 4 days ago – Made popular 15 weeks 4 days ago
Category: Industry   Tags:
1

LinkedIn Finally Opens Platform; TweetDeck to Launch LinkedIn Support

http://mashable.com

LinkedIn launched LinkedIn Platform today which opens up outside applications to use LinkedIn’s data. Also, TweetDeck will be launching LinkedIn integration this week. This is a move that opens up a lot of areas for business to business targeting.

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sparksideas's picture
Created by sparksideas Created 16 weeks 6 days ago – Made popular 16 weeks 6 days ago
Category: Technology   Tags:
2

Luxury Brands Are No Longer Wary of the Web

http://www.nytimes.com

Luxury brands have relied on print for a long time but are now seeing the value of online. Net-à-Porter and theOutnet.com (owned by Net-à-Porter) have been successful with their online storefronts and others are falling in line. Burberry has been known for their trench coat and for the promotion of it, they did a campaign around "Art of the Trench". It's hard to find on their site but it's also promoted on their Facebook page that has 700K fans. http://www.facebook.com/burberry.

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sparksideas's picture
Created by sparksideas Created 17 weeks 2 days ago – Made popular 17 weeks 2 days ago
Category: Campaigns   Tags:
1

LinkedIn Is Getting a Redesign [Pics]

http://mashable.com

You’ll notice immediately that the emphasis is on the top navigation, that the main content has been pushed to the left hand side of the screen, and that each of the top menu items have a deeper web of subcategories under them (just look at the options under “Groups” as an example).

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sparksideas's picture
Created by sparksideas Created 19 weeks 2 days ago – Made popular 19 weeks 2 days ago
Category: Industry   Tags:
1

Chick-fil-A's Cows Graze on Social Media

http://www.clickz.com

The chain is now capitalizing on social media through one of their fans that built their initial fan following. The brand found that the cows had a major part in their brand identity and they've launched several promotions around the cows (i.e. cow appreciation day). They've got 1.2 Million fans now.

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sparksideas's picture
Created by sparksideas Created 19 weeks 3 days ago – Made popular 19 weeks 3 days ago
Category: Campaigns   Tags:
1

CoTweet%u2122 - How business does Twitter

http://cotweet.com

Interesting app, a very brand focused twitter client. Uses the workflows that a company needs.

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nematoadjr's picture
Created by nematoadjr Created 20 weeks 2 days ago – Made popular 20 weeks 2 days ago
Category: Technology   Tags:
1

How To Market To The Digital Mom

http://www.mediapost.com

Great breakdown on how to connect with moms in social media. Moms are natural conversationalists and they like to share info about products and experiences that have helped them. Proven ways that brands have leveraged mom WOM is through gatherings at regional events, private panels, and engaging moms online to enable them to take it offline.

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sparksideas's picture
Created by sparksideas Created 20 weeks 4 days ago – Made popular 20 weeks 4 days ago
Category: Industry   Tags:
1

Social Media Moms: A Worthwhile Investment

http://www.mediapost.com

This is a perspective from mom bloggers and how they are working with brands. Many moms who entered the social space for personal reasons now stay for professional ones. As they take their social media careers to the next level they understand what's needed for branding and relationship efforts.

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sparksideas's picture
Created by sparksideas Created 20 weeks 4 days ago – Made popular 20 weeks 4 days ago
Category: Industry   Tags:
2

Tobold's MMORPG Blog: Facebook games: Scam or useful tool?

http://tobolds.blogspot.com

Good hardcore gamer take on what's going on with facebook games. Really good insights. The one thing that strikes me about Facebook games is that they are SOOO formulaic makes you wonder what would happen if someone broke the formula?

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nematoadjr's picture
Created by nematoadjr Created 20 weeks 5 days ago – Made popular 20 weeks 5 days ago
Category: Culture   Tags: