Seth Godin certainly takes his own medicine. This is the announcement on his blog for his latest book. Not crazy hype. Not even a small cover shot of the book. Just an intriguing headline -- which surely stopped a good percentage of those who've ever thought about writing a book -- followed by his usual thoughtful way of viewing things below the surface that stops most people. And all very consistent with his brand.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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Seth's Blog: The reason social media is so difficult for most organizations
http://sethgodin.typepad.com
Social media is a process, not an event. This is a big distinction, and actually something I addressed earlier this week at the iMedia Summit. So I couldn't agree more. And company's that want to treat social media and branding like an event, or a product, are in for an unpleasant surprise.
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Category: Research Tags:
Seth's Blog: The scientific method
http://sethgodin.typepad.com
Simple yet valuable advice about approaching things from the standpoint of how can they be better, versus how can I confirm what I've done is right.
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