This will be running this month and taking over screens on a number of major Websites.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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BigPond Music: Opera vs Punk Rock on BannerBlog
http://www.bannerblog.com.au
Funny interactive banner, although I think the initial CTI (Call To Interact, anyone?) could be a little stronger.
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Category: Campaigns Tags:
Dr Pepper Pours First 'Ultra' High-Def Banner Ad
http://www.brandweek.com
In this case, HD basically means you can zoom in. It sounds interesting, and certainly has potential. The possible issue I see is how people understand that it's 'HD', when the HD component isn't readily visible. It's the same issue expandables run into. You pay a lot of rich media serving and only a sliver of the viewers ever experience the rich part. It's going to be running on AOL from May through October. Finally, a reason to go to AOL.com.
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