What's interesting is the chart at the bottom notes eMarketer projections for search and display going forward. This search/display relationship has been discussed online previously, and I'd guess the more this gets out, the more valuable display will start looking, and spend will increase.

This article positions twitter as a way to test banner concepts, but this is no different than what we can do with The Conversationer. Yes...a little self promo but the great thing about The Conversationer is that we can monitor conversations around various aspects of a brand including campaigns, and the consumer's relationship to a brand.

Interesting overview of how to set up a word of mouth campaigns. The List:
* Keep it simple.
* Make it scarce.
* Personalize it.
* Use numbers.
* Appeal to the head...and the heart.

I'd say the last one is the most important, and the most difficult. It's also the one that involves a well-thought-out, creative approach. If not, I don't think the rest matter.

A look at how today's movies may seem like they're going off the hook, but in reality the ticket sales figures of many top movies actually pale in comparison to sales numbers from 10 or more years ago. What makes that even more fascinating is that the population figures are a lot higher now. I think one big angle on this is social media helping get the word out and enabling people to organize themselves better to attend these events. I'm not even talking about a carefully orchestrated social media campaign, but rather just new media tools at work.

Clients want agencies to "have an understanding of their marketplace". That was the #1 response. The overall survey continued: "The top-ranked reasons the respondents cited for launching reviews were unhappiness with their agency's thinking (46 percent), followed by dissatisfaction with creative work (40 percent) and not being proactive enough (38 percent)." While creativity is big, clients also expect agencies to understand what's gratuitous and what's highly relevant.