The Guardian had 40% growth in 2009. It's has more readers than the LA Times. And they've only spent $34k in marketing in the US for the past 10 years. Rusbridger imagines start-ups that “begin each day with a prayer session for all national newspapers to follow Rupert Murdoch behind a pay wall.
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Rusbridger v. walls | BuzzMachine

Category: Industry Tags:
On The Media - Books 2.0
Great interview with Bob Stein, Director of the Instituted for the Future of the Book. Any doubts about the veracity of his title are quickly dispelled once he starts talking. It's great to hear an industry insider -- although I'm sure he's considered an outsider by many -- to be not only aware, but inviting to the inevitable changes hitting the industry.
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Category: Culture Tags:
Ramparts Magazine: A Bomb in Every Issue - KCRW's Politics of Culture - CastRoller
Great podcast on 60s magazine Ramparts, which went from a Catholic literary quarterly to seminal left-wing publication. Jan Wenner worked there before launching Rolling Stone. So did the founder of Mother Jones. Great stories about Robert Sheer getting an interview with Fidel Castro (just after playing a basketball game) and their radical cover concepts.
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Category: Culture Tags:
Regretsy, an Etsy Parody April Winchell Creator Discusses Her Book Deal
Interesting story for how a content creator gets a book deal. April Winchell went by the name Helen Killer. She created the demand online through her parody of Etsy. This isn't a first but it just goes to show that Publishers are paying attention to your presence online. Other books that were published this way include Take “This Is Why You’re Fat” (HarperStudio), “Pets Who Want to Kill Themselves” (Three Rivers Press) and “Stuff White People Like,” published by Random House.
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Knowledge Genie - Web Publishing Tool for Individuals, Professionals, Educators, and Organizations - Knowledge is Power
Business that makes it easy to sell your digital-based work online. You can enable content purchases or subscriptions across a range of media types. It's a pretty slick model, once you have the content to sell. Setup is fast, although the store itself is a little bland looking. They need to build this out into a much more customizable widget that could be embedded anywhere. But the core idea is great, and the UX is simple.
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Category: Technology Tags:
Chaos Scenario: The Post-Advertising Age
Interesting proposal from Bob Garfield's book "Chaos Theory" that content will not be free in the future, but rather use micropayments. Perhaps the most interesting angle to this is that micropayments would likely have a big impact on pirating, as to many people it's simply not worth the hassle.
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Category: Industry Tags:
Online Games as the New Journalism? - Advertising Age - Video
Nicholas Kristof, of NY Times Op/Ed fame, talks about how he's using a game for his book on mistreatment of women in 3rd world countries, to help get the point across. He states the example of www.DarfurIsDying.com, a game sponsored by MTV, to make a more visceral case for the situation in Darfur.
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Category: Campaigns Tags:
How the $0 Netbook Might Just Help Save the Media Industry - Advertising Age
I've long awaited the emergence of this type of computer. This article gives an interesting perspective on how that product category could be closely tied to the media industry, essentially being the foundation for media subscription models.
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Category: Technology Tags:
Hearst Magazines goes against the digital grain, and it's working. But for how long?
Per the NY Times, Hearst Mag keeps much of the content from their magazines off the Web, preferring to sell at newsstands. This may be working now, while there are still newsstands, but is this really a long term strategy?
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Category: Campaigns Tags:
George Lois, the Man Behind Esquire Magaziness Most Famous Covers, Gets His Own Show at MoMA
George Lois is one of the heavyweights from 60-era advertising. And while there are plenty of great ads during that period, Lois' work often veered off the beaten path, taking on more of a pop art quality. Nothing exemplifies this better than his covers for Esquire magazine. This guy was creating buzz.
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