At the bottom of the article is info on the Papa John's Facebook page, which went from 10k to 150k in 2 days after promoting online ordering via FB. If you consider the value of a database acquisition, the campaign's value is remarkable.
Read more »
User login
Most Popular Tags
Best published scoops
- Agency discovers benefits of using Twitter as a focus group
- Why basic reputation management isn't enough
- Are You Getting Enough Calcium From Your Anti Candida Diet?
- 100 Resources to Boost Your Social Media Savvy in 2009: Top Tips & Advice from the Experts
- Logic Emotion: What Are Your Favorite Non-Social Media Blogs?