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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.

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operations

1

On Twitter and in the Workplace, It's Power to the Connectors - HarvardBusiness.org

http://blogs.harvardbusiness.org

A dissection of how corporate America structures are changing, from more rigid vertical hierarchies, to interpersonal networks that can expand across multiple companies and disciplines. There's a strong leadership undercurrent to this, exemplified by the following blurb:

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MemeRunner's picture
Created by MemeRunner Created 16 weeks 13 hours ago – Made popular 16 weeks 13 hours ago
Category: Industry   Tags:
1

The future of business is in ecosystems BuzzMachine

http://www.buzzmachine.com

Fantastic story from Jeff Jarvis (What Would Google Do?) on how the future ecosystems of business, and why today's entrepreneurs are so different in mindset from their predecessors. In particular, the idea that Rupert Murdoch is running a media empire and doesn't use the Internet is remarkable. Seems like lighting a cigarette in a dynamite warehouse, but if he thinks it's working for him ...

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MemeRunner's picture
Created by MemeRunner Created 18 weeks 2 days ago – Made popular 18 weeks 2 days ago
Category: Research   Tags:
3

BusinessBrief.com Blog Archive Apple CEO Steve Jobs' "12 Rules of Success"

http://www.businessbrief.com

When Steve Jobs speaks, it's usually worth a listen, or read. Here's what he recommends to people who want to succeed.

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MemeRunner's picture
Created by MemeRunner Created 22 weeks 3 days ago – Made popular 22 weeks 3 days ago
Category: Industry   Tags:
1

Web Design, Creative in Most Demand Next Year - MarketingVOX

http://www.marketingvox.com

If there's one stat I've read that I hope is true ...

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MemeRunner's picture
Created by MemeRunner Created 23 weeks 1 day ago – Made popular 23 weeks 1 day ago
Category: Industry   Tags:
2

BusinessWeek Dives Deep Into Google's Search Quality

http://searchengineland.com

Good overview of a recent BusinessWeek article on Google and their push for excellence. This is one of the most successful companies in the world, and their push to improve the quality of their services is relentless.

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MemeRunner's picture
Created by MemeRunner Created 23 weeks 2 days ago – Made popular 23 weeks 2 days ago
Category: Industry   Tags:
1

Social Media Marketing: Facebook Hits Profitability - Advertising Age

http://adage.com

Most interesting here is that the profitability is due more to their lean staff than to robust ad sales. This is both a dominant trend of the day, and an indicator that when their fledgling ad sales program gets going, they could see some remarkable profitability.

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MemeRunner's picture
Created by MemeRunner Created 26 weeks 1 day ago – Made popular 26 weeks 1 day ago
Category: Technology   Tags:
1

The Three Spheres of Web Strategy - Updated for 2009 by Jeremiah Owyang

http://www.web-strategist.com

Excellent breakdown of what's needed for the role of Web Strategist. Generally, this is an in-house position, not agency. But it's a great look at what they need to be aware of. And from there, how the agency role can, or can't, fit in.

He breaks it down into 3 key areas: 1. Community 2. Business 3. Technology.

He goes on to state what he sees as the key areas of concentration in each.

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MemeRunner's picture
Created by MemeRunner Created 26 weeks 2 days ago – Made popular 26 weeks 2 days ago
Category: Research   Tags:
2

Lessons From the Microsoft Photoshop Fiasco - Advertising Age

http://adage.com

The main thing to takeaway is that ads and campaigns don't have borders anymore. Simple photoshoppings and edits can come across as highly insensitive, as in this case where Microsoft photoshopped a white mane in place of a black man in an ad running in Poland.

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MemeRunner's picture
Created by MemeRunner Created 28 weeks 4 days ago – Made popular 28 weeks 4 days ago
Category: Industry   Tags:
1

Op-Ed Contributor - Bright Lights, Big Internet - NYTimes.com

http://www.nytimes.com

Great article on the evolution of the creative workforce, and how the Net is bringing more and more disruption, but much of it ephemeral in nature and not providing any real long term opportunities. Overall, the article makes me feel good about being in interactive marketing.

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MemeRunner's picture
Created by MemeRunner Created 33 weeks 1 day ago – Made popular 33 weeks 1 day ago
Category: Culture   Tags:
1

Seth's Blog: When you buy Zappos, what do you buy?

http://sethgodin.typepad.com

Nice post on what makes Zappos a special company.

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MemeRunner's picture
Created by MemeRunner Created 34 weeks 1 day ago – Made popular 34 weeks 1 day ago
Category: Industry   Tags: