A dissection of how corporate America structures are changing, from more rigid vertical hierarchies, to interpersonal networks that can expand across multiple companies and disciplines. There's a strong leadership undercurrent to this, exemplified by the following blurb:
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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On Twitter and in the Workplace, It's Power to the Connectors - HarvardBusiness.org

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The future of business is in ecosystems BuzzMachine
Fantastic story from Jeff Jarvis (What Would Google Do?) on how the future ecosystems of business, and why today's entrepreneurs are so different in mindset from their predecessors. In particular, the idea that Rupert Murdoch is running a media empire and doesn't use the Internet is remarkable. Seems like lighting a cigarette in a dynamite warehouse, but if he thinks it's working for him ...
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BusinessBrief.com Blog Archive Apple CEO Steve Jobs' "12 Rules of Success"
When Steve Jobs speaks, it's usually worth a listen, or read. Here's what he recommends to people who want to succeed.
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Web Design, Creative in Most Demand Next Year - MarketingVOX

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BusinessWeek Dives Deep Into Google's Search Quality
Good overview of a recent BusinessWeek article on Google and their push for excellence. This is one of the most successful companies in the world, and their push to improve the quality of their services is relentless.
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Social Media Marketing: Facebook Hits Profitability - Advertising Age
Most interesting here is that the profitability is due more to their lean staff than to robust ad sales. This is both a dominant trend of the day, and an indicator that when their fledgling ad sales program gets going, they could see some remarkable profitability.
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The Three Spheres of Web Strategy - Updated for 2009 by Jeremiah Owyang
Excellent breakdown of what's needed for the role of Web Strategist. Generally, this is an in-house position, not agency. But it's a great look at what they need to be aware of. And from there, how the agency role can, or can't, fit in.
He breaks it down into 3 key areas: 1. Community 2. Business 3. Technology.
He goes on to state what he sees as the key areas of concentration in each.
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Lessons From the Microsoft Photoshop Fiasco - Advertising Age
The main thing to takeaway is that ads and campaigns don't have borders anymore. Simple photoshoppings and edits can come across as highly insensitive, as in this case where Microsoft photoshopped a white mane in place of a black man in an ad running in Poland.
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Op-Ed Contributor - Bright Lights, Big Internet - NYTimes.com
Great article on the evolution of the creative workforce, and how the Net is bringing more and more disruption, but much of it ephemeral in nature and not providing any real long term opportunities. Overall, the article makes me feel good about being in interactive marketing.
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Seth's Blog: When you buy Zappos, what do you buy?

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