Great breakdown on how to connect with moms in social media. Moms are natural conversationalists and they like to share info about products and experiences that have helped them. Proven ways that brands have leveraged mom WOM is through gatherings at regional events, private panels, and engaging moms online to enable them to take it offline.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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How To Market To The Digital Mom
http://www.mediapost.com
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Social Media Moms: A Worthwhile Investment
http://www.mediapost.com
This is a perspective from mom bloggers and how they are working with brands. Many moms who entered the social space for personal reasons now stay for professional ones. As they take their social media careers to the next level they understand what's needed for branding and relationship efforts.
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