This is very cool. A working mini helicopter controlled via the iPhone. If you've started shopping for me for Xmas next year, hint hint.

It's interesting to compare how Apple launches products vs Google. Apple's launches rest almost entirely on the shoulders of Steve Jobs. Google has made a habit of putting their product managers in the spotlight. Can Google's 20k employees compete with Apple's charismatic CEO? It's an interesting comparison between one company who's known for it's secrecy as much as the other for it's openness.

A good review of the iPhone app on Mashable. This is probably one of the most logical apps you could want, as especially among young people, a lot of movie-going decisions are out-of-home. Sounds like they did a great job, too.

There's not a lot of info here, and the concept isn't that new, but it's good to be aware of what's going on in mobile, especially as it ties to e-commerce.

An overview of Loopt's new Pulse service, an LBS with nearby store info. And while it sounds interesting, the representative from Ogilvy voices what's a common thread among big agencies trying to push into emerging tech. The mass users just aren't there. Still, I have to think that mobile is going to progress a lot faster than it took the Web to go from 24bps to 2.4mps.