Some interesting stats on social networking and mobile. While the total base of mobile social networking users will remain under 20% by 2012, eMarketer believes "that these users will have a disproportionate impact on marketing, media and mobile communications because creating and sharing digital content (user-generated and professional) forms much of the social networking experience."
Read more »Almost 10% On Social Networks Via Mobile - 12/23/2008

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REI vs. The North Face in iPhone App Tactics
Two approaches. Built your own, or partner. REI took the partner approach, and it seems to be paying off in terms of number of downloads.
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Want a Deeper Connection? Apps Are Where It's At - Advertising Age - Print Edition
The base logic for apps is good. The main challenge being to attain first-mover advantage. It comes back to RUE. Relevance, Utility, and Entertainment. What's your app going to provide?
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Next Great Thing -Youth. Mobile. Trends.
If you don't already know about it, I ame across a good mobile blog today. It's actually published by a wireless division within Omnicom and Fleishman-Hillard.
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Wal-Mart Turns In Solid Quarter, Predicts Happy Holidays
Wal-Mart is also stepping up its new-media efforts. The Morning News, an Arkansas newspaper, reports that Wal-Mart is now reaching out to female heads-of-households via Facebook, YouTube and Twitter. The company is also said to be stepping up its use of mobile ads, texting women who want to know about pending price cuts.
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Juniper Forecast: Mobile Ticketing sales to reach $92B by 2013
According to the report, people will be buying tickets to a lot of things via their mobile phones. The biggest spend will be on transportation, understandably. From there, entertainment, and then sporting events.
Those sales figures are the tip of a very long marketing process, promoting the airfares/airlines and entertainment and marketing events. So it's something the marketers will be focusing on in addition to all their current activities.
While entertainment industry marketing may not be transactional today, it likely will be soon.
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90 Mobiles in 90 Days
Definitely worth perusing. The story is, a Critical Path employee hit burnout, and spend 90 days coming up with 90 mobile ideas/insights. A great tour of the technology from someone who clearly immersed herself in the space. Lots of interesting mobile tech profiled here.
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Facebook, MySpace reign supreme in mobile market | Webware : Cool Web apps for everyone - CNET
A couple of logical but good stats. According to research, 46% of those using social networks have visited their favorite social service on a phone. The clear leaders are Facebook and MySpace, which mean's its really about the network, and the phone is the facilitator. An obvious indicator that any online service should consider their options in mobile very seriously.
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Swype, Truly Gesture-based Data Entry
Great video of a new mobile text entry technology. I know, sounds a bit geeky, but the video is pretty amazing. They say you can get to 50 wpm typing using this technique. It's currently on Windows Mobile, coming soon to iPhone.
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Technology Habits of the Class of 2012 | PSFK
Must read. The juicy bites include:
* 370 students registering 443 devices
* % of applicants registering online in 03: 33%; Last year? 89%
* Majority of freshmen own a Mac, not a PC
* Of all students on campus, only 5 have landlines

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