media

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Glam launches GlamApps, a sort of Facebook for advertisers VentureBeat

http://venturebeat.com

Glam Media has always impressed me with their cutting edge ideas for content aggregation and ad sales. This is their new marketing widget platform for advertisers. They're partnering with a long list of widget tech providers. Here's an example of it's customization: if VentureBeat wanted to offer a widget of its full news stories to the New York Times, we could do so using one widget. VentureBeat could then use a second widget to offer its news content in a different way (perhaps just the first two paragraphs) to three or four other top publishers.

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MemeRunner's picture
Created by MemeRunner Created 7 weeks 1 hour ago – Made popular 7 weeks 1 hour ago
Category: Technology   Tags:
1

AD-Men on Mad-Men

http://under-culture.com

Great article discussing the way Mad Men is promoting itself to Ad-Men. It is also written by an Ad-Men.

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nematoadjr's picture
Created by nematoadjr Created 17 weeks 20 hours ago – Made popular 17 weeks 20 hours ago
Category: Culture   Tags:
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How American Youth Will Screw Viacom | Epicenter from Wired.com

http://blog.wired.com

Insight into what the future may hold for us. Viacom, will definitely switch to Online advertising, but I think for the youth demo you are going to see campaigns start online with video and print being based off the online campaign sooner then I thought.

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nematoadjr's picture
Created by nematoadjr Created 22 weeks 5 days ago – Made popular 22 weeks 5 days ago
Category: Industry   Tags:
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Brands Embrace Online Video, But Play It Safe

http://www.clickz.com

While more advertising dollars are going into online video advertising, budgets for developing the creative are all over the place. Also campaigns are all over the place.

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sparksideas's picture
Created by sparksideas Created 23 weeks 5 days ago – Made popular 23 weeks 5 days ago
Category: Campaigns   Tags:
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Veoh Launches New BT System

http://www.adotas.com

It combines video consumption, searching, browsing and community activity data from Veoh’s 28 million plus viewers so that marketers can send branded ads and content to viewers across a variety of lifestyle and interest categories.

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sparksideas's picture
Created by sparksideas Created 25 weeks 1 day ago – Made popular 25 weeks 1 day ago
Category: Technology   Tags:
1

Gamasutra - Massive In-Game Ad Network Gets Third-Party Validation

http://www.gamasutra.com

Interesting Development for in game ads this will soon be a very big area of the market I am sure.

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nematoadjr's picture
Created by nematoadjr Created 31 weeks 22 hours ago – Made popular 31 weeks 22 hours ago
Category: Technology   Tags:
1

Google Lets AdWords Users Buy TV Ads

http://www.informationweek.com

Starting price is $100. They're also funding the initial wave of ads with up to a $2,000 rebate. Definitely a sign of things to come, as they're also building out a creative resources market place.

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MemeRunner's picture
Created by MemeRunner Created 35 weeks 1 day ago – Made popular 35 weeks 1 day ago
Category: Technology   Tags:
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Study links cross-platform marketing to brand affinity among web users

http://www.adweek.com

A must read for anyone in online marketing. One particular quote: "A key finding from the study is that "multiplatform engagement is oversimplified. We tend to clump online into a single platform, and what we learned from the study is that there are so many ways to engage online now.""

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MemeRunner's picture
Created by MemeRunner Created 35 weeks 2 days ago – Made popular 35 weeks 2 days ago
Category: Research   Tags:
2

Twitter Traffic on the Rise

http://venturebeat.com

Twitter now accounts for 0.0016 percent of all US internet visits, its actual amount of traffic is much greater. Internet visits comprise only a portion of Twitters total traffic, as you can use it through third party desktop applications like Twhirl or third-party web applications like Friendfeed. The company has also seen significant growth abroad, including Japan, and Hitwise doesn’t measure international traffic.

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sparksideas's picture
Created by sparksideas Created 36 weeks 1 day ago – Made popular 36 weeks 1 day ago
Category: Research   Tags:
1

Kevin Rose: How Diggnation Makes Money from Ads

http://mashable.com

Quote: "The key takeaway? Advertising is about the product and the content. Get that right, and you’ll be all good, when it comes to advertising. This is typically easier when you’re already a trusted source or name, and even MacPherson noted he had filmmaking experience that lent to the ability for him to better create content. But you get the point. Do what you love, and advertisers will love you."

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MemeRunner's picture
Created by MemeRunner Created 37 weeks 4 days ago – Made popular 37 weeks 4 days ago
Category: Technology   Tags:

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