The site is pretty straight ahead; the design's nice. Check out the "Explore the crime wave of Dillinger" part. That's very cool, albeit a bit geographically challenged.

As always from MMM, a good encapsulation of the entire campaign. And this one's broad and wide. Not that deep, though. What's noticeable is the expansion of brand tie-ins and partnerships. Not necessarily surprising, given the need for both movies and corporations to cut costs while still getting their name out.

Interesting strategy that Chris lays out. Mainly have a team ready on opening weekend armed with likely scenarios and a response strategy. Then address the issues as they come up. Buzz gathering is a key part, and he outlines the feeds that should be monitored. Then he gives advice on a response strategy: 1. Pick your battles, 2. Have something of value to offer, and 3. Have fun with it. I'd say that last one's probably the biggest, and it's certainly what's going to prevent the effort from turning into a flame war.

Interesting dilemma around how to market Oliver Stone's W to the general public without annoying either political side.

A short 3 minute video abut in-theater interactive technology. The most interesting point to me: When the audience participates in games prior to the movie, they have a higher rating for the movie.

Like a lot of new technologies, though, I wonder how long before the novelty wears off, and people just want to get into the movie asap.