Macy's launches social media campaign.
Read more »Propane Launches Innovative Social Media Campaign to Promote Macy%u2019s American Rag

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Glam launches GlamApps, a sort of Facebook for advertisers VentureBeat
Glam Media has always impressed me with their cutting edge ideas for content aggregation and ad sales. This is their new marketing widget platform for advertisers. They're partnering with a long list of widget tech providers. Here's an example of it's customization: if VentureBeat wanted to offer a widget of its full news stories to the New York Times, we could do so using one widget. VentureBeat could then use a second widget to offer its news content in a different way (perhaps just the first two paragraphs) to three or four other top publishers.
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Diesel: SFW XXX | Creativity Online
This is a VERY racy video Diesel did for their upcoming, big Dirty 30 world-wide party. The agency that created it is Viral Factory, I'm assuming it was just meant to go viral.
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Gwyneth Paltrow site 'Goop' getting blasted
Funny reality check by Dave Sarno at Web Scout. Too many on her case already, but reading the site, and then their comments, it's hard to disagree. Lesson 2.0 here: Honesty in social media is good, but maybe not right for every brand personality (and yes, celebs are perhaps the ultimate in 'brand personalities').
On the other hand, the metrics aren't in yet on this one.
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Sears Ups Its Stakes in New York Fashion Week
Video tour of the Sears fashion exhibit at Fashion Week - Sears is all about bringing fashion week to the masses so that the masses have an opportunity to see trends, styles, and colors beyond the runway. They want their audience to have the "attainable good life". All the discount retailers...Wal-Mart, JC Penney, and Sears are working to capture this audience.
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Apparel insiders fear death by "safe" fashion
The apparel industry has been avoiding risky styles for a few years, hoping that will help them weather a U.S. economic slump. But industry insiders see that as the surest route to failure, pointing to a few success stories of outlets willing to try bold fashions.
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Still shots from the Olympic opening ceremony
Not exactly timely, but these stills are the most remarkable pics I've seen of the ceremony. Readily apparent is the emphasis, not on technology, but on the power of a mass of human beings.
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Margaret Maldonado, the power behind the image makers
The head of her own agency once thought her stylists should hang back. Now she arranges licensing deals, branding partnerships and clothing lines for them.
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Sears seeks to be synonymous with chic
Sears is tapping into NY Fashion Week in Sept. to try and position themselves as hipper.
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Nadal postpone's new Nike wardrobe switch due to win-streak
You don't have to read the article. It's a simple post. Nadal's been on a winning tear and doesn't want to switch to a new tennis outfit Nike has been developing.
I'm sure the Nike execs, designers, production managers, etc, have been working crazy to meet this deadline. And I wouldn't be surprised if more than a couple people were feeling like this will be a big leap forward in their careers.
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