fashion

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Propane Launches Innovative Social Media Campaign to Promote Macy%u2019s American Rag

http://blog.propanelabs.com

Macy's launches social media campaign.

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dynamiteC5's picture
Created by dynamiteC5 Created 3 weeks 6 days ago – Made popular 3 weeks 6 days ago
Category: Campaigns   Tags:
1

Glam launches GlamApps, a sort of Facebook for advertisers VentureBeat

http://venturebeat.com

Glam Media has always impressed me with their cutting edge ideas for content aggregation and ad sales. This is their new marketing widget platform for advertisers. They're partnering with a long list of widget tech providers. Here's an example of it's customization: if VentureBeat wanted to offer a widget of its full news stories to the New York Times, we could do so using one widget. VentureBeat could then use a second widget to offer its news content in a different way (perhaps just the first two paragraphs) to three or four other top publishers.

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MemeRunner's picture
Created by MemeRunner Created 7 weeks 2 hours ago – Made popular 7 weeks 2 hours ago
Category: Technology   Tags:
2

Diesel: SFW XXX | Creativity Online

http://creativity-online.com

This is a VERY racy video Diesel did for their upcoming, big Dirty 30 world-wide party. The agency that created it is Viral Factory, I'm assuming it was just meant to go viral.

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dynamiteC5's picture
Created by dynamiteC5 Created 14 weeks 5 days ago – Made popular 14 weeks 5 days ago
Category: Campaigns   Tags:
1

Gwyneth Paltrow site 'Goop' getting blasted

http://latimesblogs.latimes.com

Funny reality check by Dave Sarno at Web Scout. Too many on her case already, but reading the site, and then their comments, it's hard to disagree. Lesson 2.0 here: Honesty in social media is good, but maybe not right for every brand personality (and yes, celebs are perhaps the ultimate in 'brand personalities').

On the other hand, the metrics aren't in yet on this one.

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MemeRunner's picture
Created by MemeRunner Created 14 weeks 6 days ago – Made popular 14 weeks 6 days ago
Category: Campaigns   Tags:
1

Sears Ups Its Stakes in New York Fashion Week

http://adage.com

Video tour of the Sears fashion exhibit at Fashion Week - Sears is all about bringing fashion week to the masses so that the masses have an opportunity to see trends, styles, and colors beyond the runway. They want their audience to have the "attainable good life". All the discount retailers...Wal-Mart, JC Penney, and Sears are working to capture this audience.

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sparksideas's picture
Created by sparksideas Created 16 weeks 5 days ago – Made popular 16 weeks 5 days ago
Category: Campaigns   Tags:
1

Apparel insiders fear death by "safe" fashion

http://www.reuters.com

The apparel industry has been avoiding risky styles for a few years, hoping that will help them weather a U.S. economic slump. But industry insiders see that as the surest route to failure, pointing to a few success stories of outlets willing to try bold fashions.

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sparksideas's picture
Created by sparksideas Created 18 weeks 4 days ago – Made popular 18 weeks 4 days ago
Category: Industry   Tags:
1

Still shots from the Olympic opening ceremony

http://fashionsensei.wordpress.com

Not exactly timely, but these stills are the most remarkable pics I've seen of the ceremony. Readily apparent is the emphasis, not on technology, but on the power of a mass of human beings.

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MemeRunner's picture
Created by MemeRunner Created 19 weeks 2 hours ago – Made popular 19 weeks 2 hours ago
Category: Culture   Tags:
1

Margaret Maldonado, the power behind the image makers

http://www.latimes.com

The head of her own agency once thought her stylists should hang back. Now she arranges licensing deals, branding partnerships and clothing lines for them.

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sparksideas's picture
Created by sparksideas Created 19 weeks 1 day ago – Made popular 19 weeks 1 day ago
Category: Culture   Tags:
1

Sears seeks to be synonymous with chic

http://news.yahoo.com

Sears is tapping into NY Fashion Week in Sept. to try and position themselves as hipper.

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sparksideas's picture
Created by sparksideas Created 19 weeks 1 day ago – Made popular 19 weeks 1 day ago
Category: Campaigns   Tags:
1

Nadal postpone's new Nike wardrobe switch due to win-streak

http://online.wsj.com

You don't have to read the article. It's a simple post. Nadal's been on a winning tear and doesn't want to switch to a new tennis outfit Nike has been developing.

I'm sure the Nike execs, designers, production managers, etc, have been working crazy to meet this deadline. And I wouldn't be surprised if more than a couple people were feeling like this will be a big leap forward in their careers.

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MemeRunner's picture
Created by MemeRunner Created 19 weeks 1 day ago – Made popular 19 weeks 1 day ago
Category: Campaigns   Tags:

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