A worthwhile read, although the overall complaint is weak. They're saying Facebook fan pages don't work unless the brands put some effort behind them. Duh. But here they are, trying to compare a social media campaign to a multi-million dollar TV campaign, and they're saying for the social media campaign to work, you have to put something more into it than no time and no money. Really??

Vids can be HD, and play full screen. Few video sites offer a truly compelling reason to switch from YouTube, but HD support is big if quality is a concern.

At the bottom of the article is info on the Papa John's Facebook page, which went from 10k to 150k in 2 days after promoting online ordering via FB. If you consider the value of a database acquisition, the campaign's value is remarkable.

The point I get on this is, Blogs have gone mainstream and the average blogger can't possibly compete with a well-staffed and funded operation like Huffington Post, Mashable, etc. Alternately, Twitter has a a character limit, which means your post isn't supposed to be the next Ulysses. Kinda why I like posting here, frankly.

Several great points here. Companies rush head-first into areas they don't understand. They're not paying attention to the audience, and not providing value to those communities. He brings up Second Life as a good example of something a lot of companies thought they had to do, but very few understood how to do it.