Amusing bit about the two software giants 'just trying to get along' online.
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Coke, Pepsi Make Nice on Twitter - Advertising Age
http://adage.com
Category: Campaigns Tags:
Can Vitaminwater Help MySpace Music Make Some Money?
http://adage.com
VitaminWater is doing free mp3 downloads to launch a new beverage flavor called sync. Free MP3 downloads (IMO) have been done before. My question is whether or not this is a driver and will this sell water? Vitaminwater is paying for the downloads and supporting the campaign with magazine, radio and in-store advertising featuring stars Carrie Underwood, Alicia Keys and 50 Cent. The tagline for Sync: "Download of vitamins and antioxidants." The campaign, which kicked off this month, extends until July 31. I'm surprised they are not doing any social media to support this campaign.
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Category: Campaigns Tags:
Design the World a Coke Bottle
http://www.coca-cola.com
When Coke launched their designer series bottle designs from 5 leading designers last year, I wondered why they didn't open it up to anyone anywhere in the world. Voila!
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