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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.

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1

The Secret Diary of Steve Jobs : Tablet Part Two: The true significance of the Tablet

http://www.fakesteve.net

The blend of humor and insight at Fake Steve Jobs never fails to inform and entertain. It's been said before that the iPad is the newspaper industries last hope for survival. And this post delves into how Jobs wants to redefine the multimedia experience. I also like his unrestrained assault on the Kindle. I've always been a big fan, but this week has really exposed it's vulnerability, imo.

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MemeRunner's picture
Created by MemeRunner Created 7 weeks 13 hours ago – Made popular 7 weeks 13 hours ago
Category: Technology   Tags:
1

Thoughts on the iPad — Just Push the Buy Button, Says Apple

http://jkontherun.com

I'm certainly not throwing down $$ on this yet, but will definitely be in line to try it at the Apple store. The most interesting thing is the position as an ebook reader. It's certainly easier to draft off the Kindle than define a new market. And when positioned against that, it makes a lot of sens

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MemeRunner's picture
Created by MemeRunner Created 7 weeks 13 hours ago – Made popular 7 weeks 13 hours ago
Category: Technology   Tags:
1

The iPad's Threat to Advertising - IABlog

http://www.iab.net

Think iPad will save the publishing and ad industries? Here's a good contrarian viewpoint.

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MemeRunner's picture
Created by MemeRunner Created 7 weeks 13 hours ago – Made popular 7 weeks 13 hours ago
Category: Technology   Tags:
1

NYT: With Apple Purchase of Lala, Music Business Heads into the Virtual World

http://mobile.nytimes.com

From vinyl to CDs to mp3s to the cloud. If you've used any of the streaming services like Rhapsody or Pandora, you're probably familiar with how music in the "cloud" is actually more convenient than digging through files. Personally, I can't wait for Apple - and the industry players who get it - to roll this out.

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MemeRunner's picture
Created by MemeRunner Created 11 weeks 1 day ago – Made popular 11 weeks 1 day ago
Category: Culture   Tags:
1

Apple's Mistake

http://paulgraham.com

Interesting developer reaction to the Apple Platform. What's most interesting to me is his comparison of Apple treating developers like musicians.

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nematoadjr's picture
Created by nematoadjr Created 17 weeks 14 hours ago – Made popular 17 weeks 14 hours ago
Category: Technology   Tags:
1

Taking Its Cue From Apple, TV Explores On-Screen Applications - NYTimes.com

http://www.nytimes.com

In a nutshell, cable TV companies are looking at ways to integrate the Apple apps type environment into their set top boxes to enable apps downloaded and used on TV. This story highlights two key issues. 1. There's a lot of infighting in the cable industry, and it will likely take a lot of cooperation between TV companies, cable operators and online platforms to make this work. That's a tall order. Furthermore, Apple was doing this on a phone - a single owner device that people carry with them everywhere. Not the TV in the family living room. 2.

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MemeRunner's picture
Created by MemeRunner Created 17 weeks 2 days ago – Made popular 17 weeks 2 days ago
Category: Technology   Tags:
1

Apple dictated Light Peak creation to Intel, could begin migration from other standards as early as 2010

http://www.engadget.com

There's a lot of speculation in this piece, but if it's on target, get ready for a much better computing experience in the next couple of years. This is a light-based connection system that will replace all the current ports (usb, firewire, display interface) into something that merges them all into one.

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MemeRunner's picture
Created by MemeRunner Created 17 weeks 2 days ago – Made popular 17 weeks 2 days ago
Category: Technology   Tags:
1

New Apple Switcher-Cam ad will take over online media

http://www.tuaw.com

This will be running this month and taking over screens on a number of major Websites.

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MemeRunner's picture
Created by MemeRunner Created 19 weeks 3 days ago – Made popular 19 weeks 3 days ago
Category: Campaigns   Tags:
1

Could A Real Apple Fan Completely "Go Google"?

http://blog.louisgray.com

In the past it was MSFT vs. Apple. Now it's a lot more fun to pit Cupertino against Mountain View. At this point, it's a clean break for me. Apple for hardware, Google for software. And I'm relatively happy with how it all fits together. (I did say 'relatively'.) The first thing to change that for me would be Android. If it advances with significantly more cloud features than the iPhone, with a reasonable interface and app selection, I'd jump.

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MemeRunner's picture
Created by MemeRunner Created 20 weeks 1 day ago – Made popular 20 weeks 1 day ago
Category: Technology   Tags:
1

Inside Benjamin Moore's iPhone App PR Coup

http://adage.com

Although they're competitor was first to market, by a week, Benjamin Moore was able to generate more buzz with a better PR effort.

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MemeRunner's picture
Created by MemeRunner Created 22 weeks 3 days ago – Made popular 22 weeks 3 days ago
Category: Campaigns   Tags: