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On the surface, this may seem like one more way to have to compare yourself to others. But I definitely think multi-culturalism is pretty lost on much of the US. Even in the advertising world -- where we tend to think of ourselves as pretty open and aware -- we've seen enormous blowups from ads where no one bothered to consider that anyone outside of their own cultural boundary could have access to the communications. This is worth a read.

I really like this piece on strategy v tactics. And while in many cases business strategy is, unfortunately, a foregone conclussion by the time the marketing department gets on the scene, it's never too late to try to have an impact. As international borders vanish, production timelines shrink, and all businesses move closer to having perfect information, perhaps marketers will again get to spend more time in the CEOs office.

More data supporting the notion that, finally, this is the year for mobile

Interesting to see Google's lo-fi videos doing so well against such other highly crafted pieces with comparatively astronomical production values. Probably more a testament to Google as a brand than Google as viral video maker.