This campaign (AMP Up: Before You Score" branded app) is getting very mixed reviews, especially from girls and parents. Is Pepsi patting themselves on the back and declaring "mission accomplished." When promotional campaigns succeeds in offending some segment of the population and at the same time nabs priceless PR buzz that helps you find your more sympathetic target audience, how do you score it?

It's only in the UK, and it's on cans of Pepsi's Raw product. Maybe the reference is raw culture. I dunno. Whatever the case, the point is being discussed as the imminent demise of Twitter. Again.

Green Label Art doesn't just involve microsites, online design widgets, social networking, and user-generated entries--"it involves all kinds of word-of-mouth, from blogs to things that exist outside the browser, like Twitter. Post some of the examples if you see them.