I like this article because it shows that a lot of great site content can be done with some very simple, basic things. Things like easy to use product finders and easy access to product manuals. There's a great list of a lot of things that should be Content 101 for most brands.

Starring Tom Arnold. About a guy who excels at heckling during basketball gaems, and is timed for launch to coincide with the NCAA hoops tourney. Interesting attempt at creating what seems like a small, seasonal series. This is CBS Interactive's latest entry into Webisode content development. It's slated for 10 Webisodes.

The key to this is Valve's content distribution system, Steam, which has made it so easy to purchase and download games that they're paying for it when stealing it for free is an option.

Big lesson here for the entertainment industry.

I think this type of thing is a big shift in online content. Major stars creating 3 minute shows. Certainly blurs the line between advertising and content. Also note that there's a mobile version. Catch 6 episodes on your commute home!

digital content services increasing