Ride a snowcapped mountain in some pro-approved duds.

Xbox 360 system especially made for this holiday season.

Too many good takeaways in this to mention. Several big messages include: 1. Respond quickly to show you're on top of things. 2. Talk like a human, not a corporation. 3. Ford's social media manager, Scott Monty, sent out damage control messages to his network, and they sent it on to an average of 747 additional people EACH. So while only 19 of his more than 5000 followers responded, the overall impact was still significant.

This has been a controversial campaign for OLPC, which has heightened it's visibility even further.

Mobile-based concept that shows how marketing campaigns have few boundaries in terms of mediums and messages. In this case, women wanting children can fill out profile info, and get a text announcing the most opportune times to get pregnant. Seems like they might also consider the opposite approach for women not wanting to get pregnant. Maybe that's a Planned Parenthood campaign.