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There are a couple of interesting things happening here. There's the issue of globalization of media, and ads from one culture being viewed and judged in another culture. And then there's the online debate forum, played out in video, from around the world.

Talk about niche targeting, these ads are recruitment ads for a security firm. The firm's agents carry them in their suitcases. When their baggage gets scanned at the airport, the inspecting agent at the video monitor sees the recruitment ad. Not sure what the CPM is, but I'm sure these ads get noticed, as it's certainly an attentive audience.

Simple, provocative visuals transcend any medium. That's what I really like about this campaign. While the ads displayed here are likely for print or posters, it's easy to see how this could work very well for an online campaign, as well.

Great perspective on the Tiger Woods incident from Jerry Solomon, MP of Epoch Media. There's also a clip of the Charles Barkley "I'm not a role model" commercial from back in the day.