There are a couple of interesting things happening here. There's the issue of globalization of media, and ads from one culture being viewed and judged in another culture. And then there's the online debate forum, played out in video, from around the world.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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#MFU10 - twazzup
http://www.twazzup.com
This is a marketing event that, everytime someone signs up, they Tweet the person's company and title as attending. Interesting tactic for generating buzz in search due to what are probably relatively popular search topics, although possibly revealing public info the indviduals might not want to send out?
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Ads Of Steel On Security X-ray Machines - Advertising Lab
http://adverlab.blogspot.com
Talk about niche targeting, these ads are recruitment ads for a security firm. The firm's agents carry them in their suitcases. When their baggage gets scanned at the airport, the inspecting agent at the video monitor sees the recruitment ad. Not sure what the CPM is, but I'm sure these ads get noticed, as it's certainly an attentive audience.
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Kim Kardashian's $weet tweets
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Provocative visuals for a zoo's safari experience
http://www.fubiz.net
Simple, provocative visuals transcend any medium. That's what I really like about this campaign. While the ads displayed here are likely for print or posters, it's easy to see how this could work very well for an online campaign, as well.
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Google Chrome promotional videos
http://www.youtube.com
Fantastic video component of the Chrome campaign. It's great to see Google moving away from their a little too homespun Wave video approach, and doing something truly artistic
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Confessions of an Executive Producer: role models and fallen idols
http://producerposts.com
Great perspective on the Tiger Woods incident from Jerry Solomon, MP of Epoch Media. There's also a clip of the Charles Barkley "I'm not a role model" commercial from back in the day.
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Maloney & Porcelli Expense Report Generator
http://www.expenseasteak.com
Need to write off an expensive dinner? Let this receipt generator help.
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A Closer Look at BuildABrand%u2019s Closed Beta
http://www.reynoldsftw.com
Interesting "brand" building tool. Right now it's more of a theming engine but interesting approach.
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Shakira's Stats Done Lie: Facebook/Ustream Music Video Debut Is A Hit
http://www.techcrunch.com
Artists are seeing the power of social media and now launching videos via Facebook and UStream. Shakira launched her new video on Monday this week. Artists are following where the target audience is and they are online, versus just watching MTV. It makes sense to debut within a social network where you have the opportunity to reach a lot of fans quickly. Shakira already had a large fan base of 1.7 million so the foundation was there, and she had a 30% response with 500K views within 24 hours. The facebook page also has a leader board to show comments from everyone or just your friends.
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