All the more need for casual chains to be cost efficient with spending by incorporating social media programs into the mix.

I like this article because it shows that a lot of great site content can be done with some very simple, basic things. Things like easy to use product finders and easy access to product manuals. There's a great list of a lot of things that should be Content 101 for most brands.

What's interesting is the chart at the bottom notes eMarketer projections for search and display going forward. This search/display relationship has been discussed online previously, and I'd guess the more this gets out, the more valuable display will start looking, and spend will increase.

HUGE LINK ROUNDUP of social media campaigns tricks things to do and not do, essentially just about everything that's going on.

Good article on social media management and monitoring.

There are a ton of Wii games that are fun and exciting to play. They all have great graphics. And are a must-have for any person looking to experience the full effect of their Wii. So, what I'm going to do is share with you the top Wii games.

This article explores the deeper side of search, explaining why Google has been so immune to competition, no matter what they spend on advertising. This goes well beyond simply search, really getting into consumer behavior that impacts any marketers best intentions. A study on search behavior discovered that once a person has clicked a search engine result page (SERP), they can assess the page in 50 MILLISECONDS. That's half an eye-blink.

Xbox 360 system especially made for this holiday season.

Nintendo Ds is not only a good handheld game system. You can also surf webpage with it. A lot of people don't know how to do it. Read this guide and bring your nintendo ds online

John Battelle replies to the AdAge article about major brands not buying into social media. He brings up three great points about how to approach social media: "So what do I mean when I say a conversational approach?