Creativing

Glam Media has always impressed me with their cutting edge ideas for content aggregation and ad sales. This is their new marketing widget platform for advertisers. They're partnering with a long list of widget tech providers. Here's an example of it's customization: if VentureBeat wanted to offer a widget of its full news stories to the New York Times, we could do so using one widget. VentureBeat could then use a second widget to offer its news content in a different way (perhaps just the first two paragraphs) to three or four other top publishers. And using a third widget, we could offer just our headlines to any other site.