On the surface, this may seem like one more way to have to compare yourself to others. But I definitely think multi-culturalism is pretty lost on much of the US. Even in the advertising world -- where we tend to think of ourselves as pretty open and aware -- we've seen enormous blowups from ads where no one bothered to consider that anyone outside of their own cultural boundary could have access to the communications. This is worth a read.
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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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