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On the surface, this may seem like one more way to have to compare yourself to others. But I definitely think multi-culturalism is pretty lost on much of the US. Even in the advertising world -- where we tend to think of ourselves as pretty open and aware -- we've seen enormous blowups from ads where no one bothered to consider that anyone outside of their own cultural boundary could have access to the communications. This is worth a read.

I really like this piece on strategy v tactics. And while in many cases business strategy is, unfortunately, a foregone conclussion by the time the marketing department gets on the scene, it's never too late to try to have an impact. As international borders vanish, production timelines shrink, and all businesses move closer to having perfect information, perhaps marketers will again get to spend more time in the CEOs office.

More data supporting the notion that, finally, this is the year for mobile

Interesting to see Google's lo-fi videos doing so well against such other highly crafted pieces with comparatively astronomical production values. Probably more a testament to Google as a brand than Google as viral video maker.

An early indicator of the influence of social media on consumer shopping behavior. And while I agree this is real, I'm surprised that the gap between those who say they check product reviews and those who say they are affected by social media activity is as narrow as it is. Really, I thought the majority of people would be regularly checking product reviews on sites like Amazon. Interesting that only 13% of people claim to make use of that information to inform their purchasing decision. Maybe it's the lower price point merchandise they're not so concerned with.

What I like in this article is how they emphasize the mediums that establish credibility. This is a principle concept that's coming up a lot in branding. And whether they refer to it as credibility, authenticity, or being genuine, it's the same principle. You can just shout messages at people the way you once could. They mention these trends were big in 2009, and should be for 2010 as well. I'd say they can extend it out a lot longer than that for many of these mediums.

Good information, if not that surprising. What did take me back was the number of accounts the 73 Twitter-active companies have set up. 540. That's an AVERAGE of over 7 accounts per company. And while the report overall has some good insights, and I think they're right on about companies just spouting off brand information and not really having a conversation, there are some aspects of the report that I think are skewing the data. Namely, they look at absolute Tweets and Followers, not relative figures based on a recent time period.

Interview with the Del Monte CMO, who discusses their strategy, the insights that led to it, and how they're competing in this economy. As an example, their push for eating at home was driven by the theme of "meals that matter", obviously taking something like eating at home to save money in a bad economy, and not making it feel like a compromise.

Story about the recent Microsoft Presentation at the UpFronts.