Ride a snowcapped mountain in some pro-approved duds.
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Most Manufacturing Brands Are Missing the Mark Online - Advertising Age - DigitalNext
I like this article because it shows that a lot of great site content can be done with some very simple, basic things. Things like easy to use product finders and easy access to product manuals. There's a great list of a lot of things that should be Content 101 for most brands.
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Xbox 360 Holiday Packages
Xbox 360 system especially made for this holiday season.
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CBS sets 'Heckle' Web series
Starring Tom Arnold. About a guy who excels at heckling during basketball gaems, and is timed for launch to coincide with the NCAA hoops tourney. Interesting attempt at creating what seems like a small, seasonal series. This is CBS Interactive's latest entry into Webisode content development. It's slated for 10 Webisodes.
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Case Study on how Ford Motor Company dealt with a social media crisis
Too many good takeaways in this to mention. Several big messages include: 1. Respond quickly to show you're on top of things. 2. Talk like a human, not a corporation. 3. Ford's social media manager, Scott Monty, sent out damage control messages to his network, and they sent it on to an average of 747 additional people EACH. So while only 19 of his more than 5000 followers responded, the overall impact was still significant.
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Advertising - Broadway's Marketing Turns Interactive
Interesting to see how Broadway shows are using social media to market themselves. Potentially another area that we can address with our studio clients.
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John Lennon Imagines One Laptop per Child in Ad for Nonprofit
This has been a controversial campaign for OLPC, which has heightened it's visibility even further.
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Why You Should Buy PS 3
PS3 is one of the best video game. See benefit and why you should buy ps3 for your amazing gaming experience.
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BabyCenter.com Dials Up Booty Caller
Mobile-based concept that shows how marketing campaigns have few boundaries in terms of mediums and messages. In this case, women wanting children can fill out profile info, and get a text announcing the most opportune times to get pregnant. Seems like they might also consider the opposite approach for women not wanting to get pregnant. Maybe that's a Planned Parenthood campaign.
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REI vs. The North Face in iPhone App Tactics
Two approaches. Built your own, or partner. REI took the partner approach, and it seems to be paying off in terms of number of downloads.
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Viral Video Hits Blur the Authenticity Line
The Guitar Hero 'bike' video is featured in this, which was done by agency Droga5 as a viral video. There's a running debate over authenticity, as not only the origins of the video become a topic, but also seeding practices are now commonly known. That awareness is often reflected in comments like the one that appeared on the GH vid: "What's up, viral marketing douchebags?"
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Best Face Forward - How Israel, approaching 60, is rebranding itself to attract more visitors
Interesting read describing their broad range of approaches. Much of it based around garnering new press. They discuss the lack of good metrics, although report brand favorability tests that proved positive, as well as a leap up in visits to the tourism site. Perhaps most importantly, they conclude that due to the brand's long standing reputation of volatility, it's not going to be an overnight turnaround.
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BK Push Takes 'Simpsons' Far From Springfield
I didn't realize that the Simpson's and BK relationship goes back 17 years. Interesting that the humor is so American, and they're launching this internationally. Big brands can definitely leverage their combined weight, and that's obviously happening here.
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Creativity-Online : 10 Cane Rum: A Brief Game About Hats

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Creativity-Online : Absolut/Absolut Drinks: Redesign
The vodka brand's site undergoes a more user-friendly facelift.
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Why You Should Buy Wholesale Video Games
Many people don't know that they can buy video games stuff at wholesale rate. Learn tips and what benefits gamers.
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Kmart Enlists Bloggers For Social Net Campaign
Interesting that Kmart gave $500 to 6 influentials and asked them to shop and blog about their experience. All transparent. Even more interesting to see how they are measuring the social media scores. Check it out.
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Creativity-Online : Swedish Armed Forces: Special Officer Academy Test
The SAF's second round of tests determines your practical abilities.
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AvatarLabs Creates 3D IPhone Adver-Game Promoting Hit Disney Film "BOLT" - ShootOnline
Great case study for Disney's "Bolt". 700k iphone game downloads in a six weeks. I haven't played yet, but will soon, and will update. Interesting to note that this was reported in Shoot magazine.
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Burger King's Whopper of a Virginal Search Slip-up - Advertising Age - DigitalNext
This type of thing was bound to happen soon. A good lesson on how inextricably linked search is to all marketing. Basically, BK (or their agency) didn't support the Whopper Virgins campaign with good SEO or SEM, and probably left a lot of traffic on the table.
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