Ride a snowcapped mountain in some pro-approved duds.

Xbox 360 system especially made for this holiday season.

Too many good takeaways in this to mention. Several big messages include: 1. Respond quickly to show you're on top of things. 2. Talk like a human, not a corporation. 3. Ford's social media manager, Scott Monty, sent out damage control messages to his network, and they sent it on to an average of 747 additional people EACH. So while only 19 of his more than 5000 followers responded, the overall impact was still significant.

This has been a controversial campaign for OLPC, which has heightened it's visibility even further.

Mobile-based concept that shows how marketing campaigns have few boundaries in terms of mediums and messages. In this case, women wanting children can fill out profile info, and get a text announcing the most opportune times to get pregnant. Seems like they might also consider the opposite approach for women not wanting to get pregnant. Maybe that's a Planned Parenthood campaign.

The Guitar Hero 'bike' video is featured in this, which was done by agency Droga5 as a viral video. There's a running debate over authenticity, as not only the origins of the video become a topic, but also seeding practices are now commonly known. That awareness is often reflected in comments like the one that appeared on the GH vid: "What's up, viral marketing douchebags?"

I didn't realize that the Simpson's and BK relationship goes back 17 years. Interesting that the humor is so American, and they're launching this internationally. Big brands can definitely leverage their combined weight, and that's obviously happening here.

The vodka brand's site undergoes a more user-friendly facelift.

Interesting that Kmart gave $500 to 6 influentials and asked them to shop and blog about their experience. All transparent. Even more interesting to see how they are measuring the social media scores. Check it out.

Great case study for Disney's "Bolt". 700k iphone game downloads in a six weeks. I haven't played yet, but will soon, and will update. Interesting to note that this was reported in Shoot magazine.