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Creativing is a community bookmarking site for new media marketers. It covers the latest in industry developments relevant to new media creatives, strategists, and producers. Creativing was launched by Doug Schumacher, founder and creative director of Basement, Inc, an interactive marketing agency.
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Patio Dog Door
Patio Dog Door 4Less is the number one reliable source when it comes to patio dog door systems. Possessing great functions, the latest patio dog door is available at the most reasonable price.
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Grocery Bags | Reusable Grocery Bags | Foldable Recycled Grocery Bags | Designer Grocery Bags
Our website is full of eco friendly products The Grocery Bag Trash Can is sized specifically to reuse grocery bags, grocery bags with packet, foldable grocery bags
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Moving Company
The process of moving to NYC could not be smoother without the cheap and reliable moving services provided by Shleppers moving company in the New York area.
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Is This KFC Ad Racist? [VIDEO]
There are a couple of interesting things happening here. There's the issue of globalization of media, and ads from one culture being viewed and judged in another culture. And then there's the online debate forum, played out in video, from around the world.
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#MFU10 - twazzup
This is a marketing event that, everytime someone signs up, they Tweet the person's company and title as attending. Interesting tactic for generating buzz in search due to what are probably relatively popular search topics, although possibly revealing public info the indviduals might not want to send out?
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Ads Of Steel On Security X-ray Machines - Advertising Lab
Talk about niche targeting, these ads are recruitment ads for a security firm. The firm's agents carry them in their suitcases. When their baggage gets scanned at the airport, the inspecting agent at the video monitor sees the recruitment ad. Not sure what the CPM is, but I'm sure these ads get noticed, as it's certainly an attentive audience.
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Kim Kardashian's $weet tweets

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Provocative visuals for a zoo's safari experience
Simple, provocative visuals transcend any medium. That's what I really like about this campaign. While the ads displayed here are likely for print or posters, it's easy to see how this could work very well for an online campaign, as well.
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Google Chrome promotional videos
Fantastic video component of the Chrome campaign. It's great to see Google moving away from their a little too homespun Wave video approach, and doing something truly artistic
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Confessions of an Executive Producer: role models and fallen idols
Great perspective on the Tiger Woods incident from Jerry Solomon, MP of Epoch Media. There's also a clip of the Charles Barkley "I'm not a role model" commercial from back in the day.
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Maloney & Porcelli Expense Report Generator
Need to write off an expensive dinner? Let this receipt generator help.
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A Closer Look at BuildABrand%u2019s Closed Beta
Interesting "brand" building tool. Right now it's more of a theming engine but interesting approach.
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Shakira's Stats Done Lie: Facebook/Ustream Music Video Debut Is A Hit
Artists are seeing the power of social media and now launching videos via Facebook and UStream. Shakira launched her new video on Monday this week. Artists are following where the target audience is and they are online, versus just watching MTV. It makes sense to debut within a social network where you have the opportunity to reach a lot of fans quickly. Shakira already had a large fan base of 1.7 million so the foundation was there, and she had a 30% response with 500K views within 24 hours. The facebook page also has a leader board to show comments from everyone or just your friends.
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Luxury Brands Are No Longer Wary of the Web
Luxury brands have relied on print for a long time but are now seeing the value of online. Net-à-Porter and theOutnet.com (owned by Net-à-Porter) have been successful with their online storefronts and others are falling in line. Burberry has been known for their trench coat and for the promotion of it, they did a campaign around "Art of the Trench". It's hard to find on their site but it's also promoted on their Facebook page that has 700K fans. http://www.facebook.com/burberry.
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American Soda Machines Examples of generating publicity
This is a direct response piece, and the article submissions could be considered shady because he presented photoshopped images as if they were actual products. But the underlying strategy is right on. It's about individuating your message to specific industry verticals. Not treating your PR like one big story. I also think there could have been a bigger content as marketing story here, if he had used the article in that way on his site.
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Method Conducts a Bit of Meta Marketing in Room Full of Marketers
Good story about how Method is taking alternate marketing approaches to compete with larger, higher-spending brands. And while the conversation melts down to a lot of tactical ideas, it comes across pretty clearly that the large marketers are checking off boxes of social things to do, while Method is taking a holistic approach to their marketing, seeing social media as well of a one-off campaign tactic and more as a way of doing business.
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Burberry Looks Online for Ways to Gain Customers - NYTimes.com
It's a recurring theme. Large brand slashes costs and moves much of their marketing online. They build out their Facebook and Twitter pages, which have gathered a large following. This would imply more internalized campaign planning and operations handling. It's also interesting that this is happening to brands across the spectrum, and in fact, seems to be more prevalent with high-end brands as low-end.
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Resident Evil Trailer Offers More Than Sneak Peek
CapCom launches interactive trailer where users can interact and actually play the game inside the trailer.
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Highlighting An Old Strategy: AdWords As PR Spin Tool
Interesting story about a seafood company that combated a negative over-fishing story by purchasing keywords for that negative coverage. Those keywords then linked to a landing page with their side of the story. Common, and smart, practice for defensive marketing.
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