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This is a marketing event that, everytime someone signs up, they Tweet the person's company and title as attending. Interesting tactic for generating buzz in search due to what are probably relatively popular search topics, although possibly revealing public info the indviduals might not want to send out?

$10,000 a tweet for Kim Kardashian? I can do it for half that.

Fantastic video component of the Chrome campaign. It's great to see Google moving away from their a little too homespun Wave video approach, and doing something truly artistic

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Artists are seeing the power of social media and now launching videos via Facebook and UStream. Shakira launched her new video on Monday this week. Artists are following where the target audience is and they are online, versus just watching MTV. It makes sense to debut within a social network where you have the opportunity to reach a lot of fans quickly. Shakira already had a large fan base of 1.7 million so the foundation was there, and she had a 30% response with 500K views within 24 hours. The facebook page also has a leader board to show comments from everyone or just your friends.

This is a direct response piece, and the article submissions could be considered shady because he presented photoshopped images as if they were actual products. But the underlying strategy is right on. It's about individuating your message to specific industry verticals. Not treating your PR like one big story. I also think there could have been a bigger content as marketing story here, if he had used the article in that way on his site.

It's a recurring theme. Large brand slashes costs and moves much of their marketing online. They build out their Facebook and Twitter pages, which have gathered a large following. This would imply more internalized campaign planning and operations handling. It's also interesting that this is happening to brands across the spectrum, and in fact, seems to be more prevalent with high-end brands as low-end.

Interesting story about a seafood company that combated a negative over-fishing story by purchasing keywords for that negative coverage. Those keywords then linked to a landing page with their side of the story. Common, and smart, practice for defensive marketing.