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Meredith Invests In Real Girls Media Network

http://www.mediapost.com

Interesting moves and avenues for Marketing to women. Also interesting that Meridith is launching a food network called "mixing bowl".

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Created by sparksideas Created 11 hours 6 min ago – Made popular 11 hours 6 min ago
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Razorfish issues last rites for Web 2.0 - iMediaConnection.com

http://www.imediaconnection.com

This is more of a plug for Razorfish, but I like the CEO's quote --- I'd say we are already operating in a 3.0 world. "Web 3.0 will be much more focused on business solutions and less on marketing communications," he says. "We're at a point now where you take all of these tools -- websites, search, mobile, targeted ads -- and put them together in an integrated fashion."

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Created by sparksideas Created 16 hours 59 min ago – Made popular 16 hours 59 min ago
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Papa John's Pizza: Facebook Ordering - Advertising Age - Digital

http://adage.com

At the bottom of the article is info on the Papa John's Facebook page, which went from 10k to 150k in 2 days after promoting online ordering via FB. If you consider the value of a database acquisition, the campaign's value is remarkable.

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Created by MemeRunner Created 17 hours 49 sec ago – Made popular 17 hours 48 sec ago
Category: Campaigns   Tags:
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Creativity-Online : Mattel: Barbie Anthem

http://feeds.feedburner.com

The iconic doll celebrates her 50th birthday.

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Created by Creativing-bot Created 23 hours 4 min ago – Made popular 23 hours 40 sec ago
Category: Campaigns   Tags:
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Want a Deeper Connection? Apps Are Where It's At - Advertising Age - Print Edition

http://adage.com

The base logic for apps is good. The main challenge being to attain first-mover advantage. It comes back to RUE. Relevance, Utility, and Entertainment. What's your app going to provide?

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Created by MemeRunner Created 1 day 15 hours ago – Made popular 1 day 15 hours ago
Category: Technology   Tags:
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Tech firms turn to social media to reach consumers

http://www.reuters.com

Not that surprising, since tech firms have always been some of the earlier companies to leverage new media. Because new media people are naturally early adopters of technology, and tend to share their views on virtually everything, this makes a lot of sense.

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Created by MemeRunner Created 1 day 16 hours ago – Made popular 1 day 16 hours ago
Category: Technology   Tags:
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Glam launches GlamApps, a sort of Facebook for advertisers VentureBeat

http://venturebeat.com

Glam Media has always impressed me with their cutting edge ideas for content aggregation and ad sales. This is their new marketing widget platform for advertisers. They're partnering with a long list of widget tech providers. Here's an example of it's customization: if VentureBeat wanted to offer a widget of its full news stories to the New York Times, we could do so using one widget. VentureBeat could then use a second widget to offer its news content in a different way (perhaps just the first two paragraphs) to three or four other top publishers.

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Created by MemeRunner Created 1 day 16 hours ago – Made popular 1 day 16 hours ago
Category: Technology   Tags:
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Shops Strive for a New Formula

http://www.adweek.com

A good overview of the challenges interactive poses for agencies working with digital partners. Most of the issues are over shared-credit.

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Created by MemeRunner Created 1 day 16 hours ago – Made popular 1 day 16 hours ago
Category: Industry   Tags:
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OfficeMax Spurns 'Elf' Shops

http://www.adweek.com

A good article on how tough this business can be, irregardless of success. One note regarding how Office Max is evaluating the 'Elf' series: OfficeMax plans to measure the success of this year's promotion based on brand metrics. Last year, according to the company, 40 percent of those who created elves associated the experience with OfficeMax. Over 30 percent said it made them more likely to shop there.

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Created by MemeRunner Created 1 day 16 hours ago – Made popular 1 day 16 hours ago
Category: Campaigns   Tags:
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Dr Pepper signs video gamer to endorsement deal

http://www.nytimes.com

It's perhaps only surprising that this didn't happen long ago. Show me the money? 3 year $250k deal. Not exactly 'Manning dollars', but it affords him the 15 hours a day he puts into gaming.

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Created by MemeRunner Created 1 day 16 hours ago – Made popular 1 day 16 hours ago
Category: Campaigns   Tags:
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Xbox.com | New Xbox Experience

http://www.xbox.com

Just in time for the holidays. A few of the many features include: * Customized animated avatars that become your game face * Community-developed games * Lips, kind of a Guitar Hero for singers * You're in the Movies, which based on the description seems like a movie-making app in which you and your friend's avatars can create short films in the Xbox.

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Created by MemeRunner Created 1 day 17 hours ago – Made popular 1 day 17 hours ago
Category: Technology   Tags:
1

Boing Boing's Offworld Gaming Blog

http://offworld.com

FM Media announced a new Gaming spinoff from BoingBoing called Offworld. No indications yet of how this will differentiate from other online gaming sites outside of the descriptive "BoingBoing's take on the gaming world", but definitely one to be watching.

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Created by MemeRunner Created 1 day 18 hours ago – Made popular 1 day 18 hours ago
Category: Technology   Tags:
1

Creativity-Online : OfficeMax: Elf Yourself 3.0

http://feeds.feedburner.com

The viral holiday tradition continues.

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Created by Creativing-bot Created 1 day 23 hours ago – Made popular 1 day 23 hours ago
Category: Campaigns   Tags:
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How Twittering Critics Brought Down Motrin Mom Campaign

http://adage.com

This is a great example of how quickly things can spread with social media. This news spread quickly with influential moms as well as mom's within smaller circles. If people have something to say, they will definitely share their opinions.

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Created by sparksideas Created 2 days 9 hours ago – Made popular 2 days 9 hours ago
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Creativity-Online : Heinz: Talk to the Plant

http://feeds.feedburner.com

A few words of encouragement could inspire ketchup growth.

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Created by Creativing-bot Created 2 days 23 hours ago – Made popular 2 days 23 hours ago
Category: Campaigns   Tags:
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Interesting Project - www.dontclick.it

http://dontclick.it

Check this out. This was pointed out to me by a developer...thought you guys would enjoy. Also, it's interesting to see how habitually we are in our behaviors on sites.

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Created by sparksideas Created 3 days 8 hours ago – Made popular 3 days 8 hours ago
Category: Culture   Tags:
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Lexus Backs Good-Deed Doer Web Program

http://www.mediapost.com

Haven't yet reviewed the promo but take a look. Sounds like they are playing off the "good news" or lack thereof.

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Created by sparksideas Created 3 days 9 hours ago – Made popular 3 days 9 hours ago
Category: Campaigns   Tags:
1

While Everyone Else in Adland Zigs, BBH Zags

http://adage.com

Interesting model for BBH. We're not the only ones.... Nigel Bogle, founder of the agency and Zag, said: "Our experience of developing and launching our own brands will enable us to have more empathy and commercial awareness of what our clients go through. There is no guarantee that we will succeed every time, but the trying creates value in itself."

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Created by sparksideas Created 3 days 9 hours ago – Made popular 3 days 9 hours ago
Category: Industry   Tags:
1

Good News for People who Hate Bad News The Jason Calacanis Weblog

http://calacanis.com

Interesting if not a little depressing letter about what's going on in the financial and online worlds.

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Created by MemeRunner Created 3 days 16 hours ago – Made popular 3 days 16 hours ago
Category: Industry   Tags:
1

Can Social Networks Predict What You'll Buy? - Advertising Age - Digital

http://adage.com

Interesting, but not always explicit, overview of new targeting trends. They profile a number of companies, using different tactics to build their list of connected consumers. One uses cookies and ad-serving data to determine interaction rates among people and find out who is close to whom. Another is distributing analytics tech to various communities, trying to link them together. That sounds interesting, but sites will have a limit to how many such technologies they'll support.

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Created by MemeRunner Created 3 days 16 hours ago – Made popular 3 days 16 hours ago
Category: Research   Tags:

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