This is more of a plug for Razorfish, but I like the CEO's quote --- I'd say we are already operating in a 3.0 world. "Web 3.0 will be much more focused on business solutions and less on marketing communications," he says. "We're at a point now where you take all of these tools -- websites, search, mobile, targeted ads -- and put them together in an integrated fashion."

The iconic doll celebrates her 50th birthday.

Not that surprising, since tech firms have always been some of the earlier companies to leverage new media. Because new media people are naturally early adopters of technology, and tend to share their views on virtually everything, this makes a lot of sense.

A good overview of the challenges interactive poses for agencies working with digital partners. Most of the issues are over shared-credit.

It's perhaps only surprising that this didn't happen long ago. Show me the money? 3 year $250k deal. Not exactly 'Manning dollars', but it affords him the 15 hours a day he puts into gaming.

FM Media announced a new Gaming spinoff from BoingBoing called Offworld. No indications yet of how this will differentiate from other online gaming sites outside of the descriptive "BoingBoing's take on the gaming world", but definitely one to be watching.

This is a great example of how quickly things can spread with social media. This news spread quickly with influential moms as well as mom's within smaller circles. If people have something to say, they will definitely share their opinions.

Check this out. This was pointed out to me by a developer...thought you guys would enjoy. Also, it's interesting to see how habitually we are in our behaviors on sites.

Interesting model for BBH. We're not the only ones.... Nigel Bogle, founder of the agency and Zag, said: "Our experience of developing and launching our own brands will enable us to have more empathy and commercial awareness of what our clients go through. There is no guarantee that we will succeed every time, but the trying creates value in itself."

Interesting, but not always explicit, overview of new targeting trends. They profile a number of companies, using different tactics to build their list of connected consumers. One uses cookies and ad-serving data to determine interaction rates among people and find out who is close to whom. Another is distributing analytics tech to various communities, trying to link them together. That sounds interesting, but sites will have a limit to how many such technologies they'll support.